WHO WE ARE
About the BE Team
Behavioral Economics Co. was founded in 2019 by a team of individuals who have worked in the behavioral space for a combined 27 years. The company was created with the key purpose in mind: to use behavioral economics to enhance business opportunities around the world.
Steamboat Springs, CO
Connect with us:
Don Quinn, Esq. is a lawyer admitted to the District of Columbia Bar. As a practicing attorney, business owner and veteran, Don understands the importance of having an Adaptable Mindset. Through his company, Behavioral Economic Co. he teaches organizations how to create an adaptable mindset that is prepared to accept, and respond to, change in a post-pandemic world.
Kirstie McPherson, MBE is a behavioral economist and co-founder of Behavioral Economics Co. An expert in change management, conducting empirical research and developing interventions, Kirstie works with state and local governments, development companies and corporations to create a culture of adaptability that embraces, and is prepared for, change.